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Empreendedorismo

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16 Days of Activism

By | 21st Century Skills, American Spaces, Empreendedorismo, Projetos | No Comments

The 16 Days of Activism against Gender-Based Violence Campaign takes place annually between November 25th (International Day for the Elimination of Violence against Women) and December 10th (Human Rights Day). During this period, governments, civil society organizations, and individuals promote initiatives to raise public awareness of the issue of violence against women and girls. This year’s campaign theme is “From peace in the home to peace in the world: make education safe for all!”.

In close collaboration with the American Embassy, Binational Centers (BNCs) in Brazil started a planning process, seeking to join efforts and have robust programs in the 16 Days Campaign. With this aim in mind, Casa Thomas Jefferson (CTJ) delivered an online Design Thinking session to theBNCs that accepted the Embassy’s invitation. In the session, we revisited the resources provided by the post and discussed how those links and ideas could instill meaningful and interesting programs in each community.

Below are the BNCs that have taken part in the 16 Days Campaign so far:

1.     CTJ

2.     Alumni

3.     ACBEU Salvador

4.     CCBEU Sorocaba

5.     ICBEU Uberaba

6.     ICBEU Belo Horizonte

7.     ACBEU Juiz de Fora

8.     ICBEU Manaus

9.     CCBEU Franca

10.   CCBEU Tupã

11.   ICBEU Patrocinio

12.   CCBEU Guarapuava

13.   IBEU-CE

On December 4th and 7th, 2017, CTJ held a two-day program about entrepreneurship for women who run businesses. We believe that being independent is a key issue for women who suffer domestic abuse, since they often fail to break free from their aggressor because they feel emotionally or financially dependent. As an educational institution, we feel we can contribute in this aspect.  Therefore, we welcomed 20 women who have suffered some kind of domestic violence and are now assisted by the NGO SOROPTIMIST to our Innovation Hub. There, they could connect with new ideas, meet people, find a support group, and use tools that are only available for them at our American Center to help them leverage their business, figure out differentials, reflect upon their audiences, and improve communication channels.

Our two-day program started with an informal exchange of ideas, inspired by Human Library sessions. We had a successful local businesswoman, a representative from the Ministry of Human Rights, and a martial artist sharing their life stories, the challenges they have faced, and how they overcame the struggles life posed to them.

Mariangela, a Capoeira martial artist, talked about self-defense. Jordana, an entrepreneur, talked about how to run a business and differentials. And, finally, Fernanda, from the Ministry of Human Rights and an Education USA alumni, talked about programs the Ministry has on the theme of entrepreneurship.

CTJ would kindly like to thank all the women who devoted their time to inspiring our participants to take charge of their lives and build a better future for themselves and for their children.

Inspiration – Gaining Confidence and Competence

After the Human Library inspiring talks, participants were split in two large groups, and we held concurrent sessions. One group had a session facilitated by our Makerspace staff members, in which participants were exposed to products that are presented well in terms of design. We showed them how simple things like tagging and packaging add value to the products they already make and sell. Participants reflected upon how they could use these ideas to improve their own products, and then used a laser cutter to produce tags for their products. The other session focused on the principles of low cost photography. Participants were given priceless photography tips by specialist Raissa Coe (@raissacoe) and learned how to produce good images to advertise their products in social medias.

Agency

On the second day, for the first two hours, participants who had taken the laser workshop tried their hand at photography and vice versa. Then, experts from Pupila (@pupila) held a session aimed at showing participants how to put up an online store on Instagram. This helped them perceive themselves as resourceful individuals who can muster the wherewithal to change their world through making and creating – people who have an I-Can-Do-It attitude.

Community

The day ended with a wonderful talk about mindfulness and caring for each other. Author Beatriz Schwab shared her story and talked about (the) her book – Soco na Alma. She humbly talked about her personal experience with violence in her own home – a story that is depicted in her book and has inspired a soap opera on Globo, a major national TV channel.

Casa Thomas Jefferson’s 16 Day program plan will be shared along with all the other BNCs’ so that other American Spaces can replicate or get inspired by what we have done.  We truly hope that many of the women who participated in our program do feel empowered and come back to our innovation hub for support and learning.

 

16 Days of Activism

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Galaxy of Oppotunities :: Galáxia de Oportunidades

By | Design THinking, Empreendedorismo, Evento, Maker Movement, Makerspaces, Sem categoria, Startups | No Comments

A traditional classroom, an open space, or even the school playground could be a perfect fit to a simple, engaging, and life changing learning opportunity.  On August 30th, CTJ Makerspace offered 30 students from Universidade de Brasília access to tools and expertise that are often beyond the scope of traditional learning environments. We offered participants of the Galaxy of Opportunities 2017 a simple, yet engaging experience, aimed at encouraging STEM and  instilling a sense of leadership and opportunity in those who may be future leaders. We carefully delivered a session specially designed to offer an ambience for creativity, collaboration, sharing of ideas, and access to digital and analog prototyping tools.

The session was divided in three parts: discovery, inspiration, and prototyping. In the beginning, participants learned about the maker movement and startups that use makerspaces around the globe to create and develop their products. In the second part, Rodrigo Franco, cofounder of 3Eixos, a company that was born inside CTJ American Space spoke about the advantages of using our makerspace to boost their business. Also, we talked about Meviro, and how being a partner has helped it build a sound assistive technology makeathon methodology. In the last part, participants experienced design thinking to conceive their own startups and used some of the tools available at the space to prototype their products. It was an inspiring session that got very good feedback from participants and organizers.

Galáxia de Oportunidades

Sessão de design thinking durante o workshop “Makerspace : o kick-off da sua jornada empreendedora”, para os participantes do evento Galáxia de Oportunidades 2017.

Uma sala de aula tradicional, um espaço aberto, ou mesmo o pátio da escola, poderiam ser perfeitos para oferecer uma oportunidade de aprendizagem simples, envolvente e, até mesmo, de mudança de vida. Em 30 de agosto, o CTJ Makerspace ofereceu a 30 alunos da Universidade de Brasília ferramentas e conhecimento que muitas vezes estão além do seu alcance nos ambientes tradicionais de aprendizagem. Oferecemos aos participantes do evento Galáxia de Oportunidades 2017 uma experiência simples, mas envolvente, com o objetivo de encorajaro uso de habilidades STEM e instilar um senso de liderança e oportunidade naqueles que podem ser futuros líderes. Ministramos uma sessão especialmente concebida com carinho para proporcionar naquelas 2 horas um ambiente de criatividade, colaboração, compartilhamento de ideias e acesso a ferramentas de prototipagem digital e analógica.

A sessão foi dividida em três partes: descoberta, inspiração e prototipagem. No início, os participantes aprenderam sobre o movimento do fazer e ouviram as histórias de startups que usam makerspaces em todo o mundo para criar e desenvolver seus produtos. Na segunda parte, Rodrigo Franco, co-fundador da 3Eixos, uma empresa que nasceu dentro do CTJ American Space, falou sobre as vantagens de usar nosso espaço para incrementar seus negócios. Além disso, falamos também sobre a Meviro, e como ser um parceiro do CTJ Makerspace ajudou a construir uma metodologia para desenho de oficinas de cocriação e prototipagem de tecnologias assistivas. Na última parte, os participantes experimentaram uma sessão rápida de design thinking para conceber suas próprias startups e usaram algumas das ferramentas disponíveis no nosso espaço para prototipar seus produtos. Foi uma sessão inspiradora que obteve bons comentários dos participantes e dos organizadores.